The business feasibility is an effective safeguard against wastage of further investment or resources. If a project is seen to be feasible from the results of the study, the next logical step is to proceed with a full business plan. The research and information uncovered in the feasibility study will support the business planning stage and reduce the research time and cost.

A thorough viability analysis provides abundance of information that is necessary for the business plan. For example a good “market analysis” is necessary in order to determine the business concept viability.